MADI stands for Make a Difference Intimates.  For every intimate item we sell through our for-profit MADI Apparel (est. 2013), a pair of underwear is donated to women in domestic violence shelters, homeless shelters, and rape clinics.  Underwear lands on the most urgent needs list at most womens' organizations nationwide. It costs an average of $10 to provide one pair of underwear to a woman in need.

Although small, our undies are mighty! They hold superpowers that make women of all ages feel strong and confident – building self-esteem and restoring dignity in times of need. We’re on a mission to bring underwear - the most under-donated item of clothing --- to women in need around the globe.

MADI Donations, established in 2015 is the 501c3 subsidiary of MADI Apparel, LLC. Together we have donated domestically and internationally over 4,300 pairs of the most needed, under-donated item of clothing --- underwear!


  • ONLINE: through our donation form
  • TEXT: text “MADI” to 41444
  • MAIL:
    • MADI Donations
    • 1659 Summit
    • Kansas City, MO 64108

If you want to help us raise money for underwear at a shelter of your choice, send us an email -