underwear donated per item sold, made locally via fair wages, sustainable fabrics

Shopping here means you'll make a difference

Hug the planet

Sustainable fabrics, low waste, clean dyes

Provide a basic need

Urgently requested underwear donated per item sold

Empower the people

Ethically made via fair wages in Kansas City

our "why"

We donate underwear when you shop.

It all started in 2012 when founder Hayley learned that underwear is the most under-donated clothing item and tops the most urgent needs list at domestic violence shelters, sexual assault clinics, homeless shelters and other global organizations. Around the same time, a close family member revealed that she once suffered the greatest abuse - the abuse of a loved one - and if it wasn't for the help of family, she wouldve looked to a shelter for refuge. It was obvious that we could help survivors like Hayley's family member in such a simple way. Not only would underwear donations make a someone feel comfortable and clean, but would restore confidence and dignity in their everyday lives. For every item sold, we donate a pair of underwear to requesting organizations serving women and youth in need.

what we do

You help us make a difference

MADI stands for Make a Difference. In a nutshell, that's what we do. Founder Hayley realized that the garment and home goods industries were both missing a brand that didn't just focus on positive impact in one area, but in ALL areas of the business model. We break down every area of MADI Apparel - wages, manufacturing, waste, giving back, fabrics - and in this ongoing brand evaluation we continue to reach for the highest level of positive impact in all areas. We don't just care about making a difference in one area, we want to tackle them all.

sustainable fabrics

95% of our products are 100% biodegradable

95% of our products are elastic-free, made from plant-based fibers and will break down in the environment. We're aiming for 100%, but since stretch is a little bit necessary to keep our garments on our body, we still have minimal elastic in our products. Our products save the ocean, landfills and your bodies from millions of plastic particles.

fair wages, supporting local

100% fair wages. 100% made in Kansas City.

Did you know that only 2% of the world's fashion brands pay a living wage? For seven years, we've been creating and sustaining local garment manufacturing jobs right here in our city and paying a living wage to our sewers. Our founder/designer, patternmaker, sew teams and natural dye artist are all located within a few miles of our headquarters, keeping dollars in Kansas City's urban core community.

underwear donations

8,500 pairs to 50+ organizations

For every item you buy, we donate a pair of underwear to requesting organizations serving women and youth like domestic violence shelters, homeless shelters, rape clinics and disaster relief situations. We fulfill domestic and international urgent donation requests regularly. Through your orders, we've donated underwear to over 8,500 women and youth in over 50 organizations and ten countries!  

seamstress job training

4 lives changed

In 2016, we launched a seamstress training program through our non-profit subsidiary MADI Donations [501(c)3] to provide lifetime job skills training and opportunities to lift up women facing employment barriers and other life challenges. Through this program, four motivated women learned the tools to sew our challenging stretchy knit fabrics on industrial sewing machines. They gained a lifetime job skill, resume builders, career confidence, and through part time sewing work they earned income to afford big goals like improved housing.

Back in stock

Bamboo White Tee

Ridiculously soft, staple, 100% biodegradable and made in the USA. What more could you ask for in your new favorite staple white tee?

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Our transparent price structure

The true cost of conscious production

Our prices reflect a PEOPLE, PLANET, PROFIT situation. When you see a cheap price tag, consider it a red flag, because that means SOMEONE SOMEWHERE is ultimately paying the true cost of that price tag through unfair wages or environmental harm. In honor of transparency and vulnerability, we want to show you what it truly does cost us to make a garment when attempting to do the right thing in each area. The true cost of ethical fashion production doesn't come close to fast fashion prices, but we don't plan to compete :). We plan to make a difference.

Flagship Store

1659 Summit Street
Kansas City, MO 64108

Weds, 11am-3pm

Thurs - Sat, 11am - 6pm
Sunday, 10am - 4pm