"Hayley's Story" - the words of our founder:"A few years back, a close family member of mine confided in me about a toxic, manipulative, abusive relationship with a boyfriend from her past who threatened to kill her and her loved ones. This all happened in her young life, years before I was born and years before she met her now-husband of 30 years.
This conversation opened my eyes to the possibility that even the strongest of humans can find themselves sucked into abuse from a manipulative partner. Even the people you've always looked up to, the ones who seem so strong and confident, the ones who lead perfectly happy lives. When things turned really scary and my loved one was ready, she had supportive friends and family members step up and help her escape this life-threatening partnership. Not all victims are so lucky.
Around the same time, I heard a shocking statistic - that UNDERWEAR IS THE MOST NEEDED, UNDER-DONATED ITEM OF CLOTHING IN THE US. I did a little research with friends and started calling homeless shelters to follow up with this statistic. Turns out, it's true. Here's the part that feels like MADI was a true calling for my life. The homeless shelters suggested that we reach out to domestic violence shelters, as they are always looking for new underwear donations. The pieces matched up. We could help in such a simple way. Underwear is on the urgent needs list at almost every domestic violence and homeless shelter. Not only would underwear donations make a woman feel clean, but they would help bring back confidence.
To help raise awareness everywhere she goes, Hayley dyed her hair purple for the month of October to show survivors that MADI cares by creating the Purple Hair Campaign using hashtag #purplehairwecare! Here are a few pictures of her fun new do:
We found some other people on Instagram sporting purple for the cause as well! Here's how they're showing their support:
Post pictures of dye, feathers, sparkle or anything purple in your hair and use the hashtag #purplehairwecare and tag @madi_apparel to receive a 10% coupon to www.MADIapparel.com!